CHALLENGE
Sky Road, a leading asset management software provider, was changing the way they go-to-market--Transitioning from offering a diverse range of products to concentrating on a single, robust platform called Galaxy. This transformation called for a new marketing approach starting with a rebrand.
SOLUTION
A standout brand. Geletka+, together with the team a Sky Road, crafted a fresh identity, new messaging, and a revamped website for Sky Road featuring the Galaxy brand. Just like the product, the Galaxy brand is like nothing else in the space.
WHAT WE DID
Brand Identity
Brand Launch
Web Design
Web Development
APPROACH
We collaborated with the Sky Road team from strategy to articulation. Through a series of collaborative work sessions, we built the brand platform, visual brief and current identity. After launch, we moved on to the website and built a foundation for Sky Road to continue to tell their story.
CONCLUSION
Post launch we had to slow our efforts because Sky Road had more interest, demo requests and new clients than they could handle. Not much better news than that on a brand launch. That said, there's no conclusion. We're continuing to partner with Sky Road to evolve this brand in market and tell the right story.
CREDITS
Jack Connor, Joe Wangler, Austin Bond, Doug Lienen, Cat Janky, Sadie Van Wie, Ted Jackson, John Borse
