Sky Road
Challenge
Sky Road, a leading asset management software provider, was undergoing a major shift. The company was consolidating its diverse product suite into a single, focused platform called Galaxy. This transformation demanded more than a product launch. It required a complete brand rethink and a go-to-market approach that could break through in a saturated financial tech space.
Solution
Geletka+ helped Sky Road create a standout brand that matched the ambition of its new platform. Together, we developed a bold new identity, clarified messaging, and built a website that introduced the Galaxy platform with confidence.
Approach
Sky Road wasn’t just launching a new product. They were repositioning the business. We partnered closely with their team to align the brand with the platform vision and prepare the company for its next chapter. From foundational strategy and identity design to pitch decks and acquisition support, every element was built to make the story clear, credible, and compelling.
Brand Strategy
After defining the brand, we worked hand in hand with the Sky Road team to build it. Through live collaborative sessions in Figma and constant iteration, together, we developed a modern B2B brand.
What we did:
- Facilitated live brand strategy workshops in Figma.
- Repositioned Galaxy as a unified platform.
- Defined audience-specific messaging across segments.
- Built a foundational messaging system to fuel content, sales, and marketing.
Visual Identity
We developed a stand-out visual identity and design system centered on the Galaxy platform that could be scaled up and down to meet the needs of the channel and audience.
Website Design
We designed and built a site as modern as the platform it represents. With a headless architecture and custom Figma component library, the Sky Road site balances speed, flexibility, and scale.
What we did:
- Implemented Contentful for structured, scalable content management.
- Built a Figma design system and reusable component library.
- Integrated GA4 and Google Tag Manager for robust analytics.
Internal Enablement
We made sure the brand wasn’t just defined — it was deployable. By building sales-ready decks and messaging tools in real time with the Sky Road team, we helped internal teams activate the brand with confidence. Every tool was designed to drive clarity, consistency, and conversion.
What we did:
- Built audience-specific presentations and templates.
- Delivered tools that combined content strategy, messaging, and storytelling.
- Collaborated live with the client to ensure alignment and adoption across teams.
Acquisition Support
We worked closely with leadership to create selling stories and pitch decks with the goal of acquisition.
Impact
- A strong brand story, unified design system, and targeted pitch content helped position Sky Road for acquisition by Octus.
- Increased interest and demo requests following the rebrand and website launch.
- Significant uptick in new client conversations and inbound leads.
- Ongoing partnership focused on refining the brand and scaling market presence.
Credits
Ted Jackson + John Borse + John Geletka + Nancy Mines + Cat Janky + Jack Connor + Doug Lenen + Sadie Van Wie + Austin Bond + Joe Wangler