Workbox
Challenge
In a saturated co-working market, Workbox wasn’t just competing with desk space. It was competing with lifestyle brands and tech startups that sold culture over substance. With six direct competitors located within two blocks of its Chicago HQ, Workbox needed a distinct and defensible position. The goal wasn’t just to fill seats. It was to attract and retain high-growth companies looking for something more.
Solution
We helped reposition Workbox as a growth partner, not just a workspace. What began as a media engagement evolved into a full strategic partnership. Together, we refined the brand’s purpose, built a more elevated identity, and launched performance marketing campaigns that aligned with Workbox’s business goals.
"Geletka+ helped us define a position in the market that reflects who we are and what we stand for. They moved us beyond amenities and into outcomes, delivering a brand and marketing strategy that speaks directly to growth-focused entrepreneurs. Their work gave us staying power."
Austin Taylor, Vice President of Marketing & Communications
Approach
We partnered with Workbox to build a brand that could grow as fast as its members. That started with a refreshed identity system and extended into every touchpoint. From strategy and storytelling to media and local activation, we created a flexible foundation designed to support performance, expansion, and long-term brand equity.
Brand Strategy
We clarified the brand positioning to highlight Workbox’s role in helping companies grow through venture support, capital introductions, and curated resources.
Identity Redesign
We refreshed the identity to bring a modern edge to the brand that balances credibility with energy to better reflect Workbox’s dynamic, growth-minded community.
Performance Marketing
Results that Scale
In just six months, we increased lead volume by over 610% while cutting cost per lead by nearly 54%.
And quarter after quarter, our paid media strategy gets smarter — driving more qualified leads, more efficiently, as Workbox continues to grow.
Local Activation
We led neighborhood-level campaigns — combining events, partnerships, and targeted messaging to build local awareness and drive foot traffic.
Ongoing Optimization
We use performance data to fuel smarter decisions, fine-tuning campaigns to boost efficiency, increase conversion rates, and support growth.
Impact
- Sustained growth in membership across multiple locations
- Higher quality leads and stronger conversion rates from paid channels
- Clearer understanding of brand purpose across internal teams and external audiences
- A marketing engine that supports both brand building and near-term acquisition
- A trusted growth partner in a category that often stops at surface-level perks
Credits
Austin Bond + Jack Connor + Iryna Tarnavska + Amanie Safadi + Katie Sullivan + Sadie Van Wie + Sabrina Siegel + Anders Newman + Caroline Swain + Spencer Sease + Jeff Walker + Joe Wangler + Nancy Mines + John Geletka + John Wallace + Austin Taylor