CHALLENGE
There's a rumor going around that artificial intelligence is reserved for elite data scientists, tech moguls and big finance companies. Yes, they have big teams and even bigger budgets. But there’s a new way to tackle AI that can actually work for everyone. Now, with SAVVI, any product team, startup, mentor, and maker can build something with the power of AI. That's the story we had to tell.
SOLUTION
AI for you and I. This simple brand expression encapsulates the camaraderie and playful confidence of the SAVVI team. It is articulated visually both on and off line. Hand illustrations reference the craft and aligns with a little confidence and a timeless identity that's up for a few awards.
WHAT WE DID
Brand Identity
Brand Launch
Brand Positioning
Product Strategy
STEM builds
User Experience Design
Web Design
Web Development
APPROACH
We learned the business, played with the product and got to work, iteratively with the SAVVI team. And candidly, this was one of our favorite collaborations. Our team worked (virtually) side-by-side with the entire team from the founding partners, to the PHDs to the product designers and marketing experts. And by work we mean writing manifestos live together, going back and forth and back again on illustrations, fiery zoom debates only to be balanced by a very calm data scientist and his cat.
CONCLUSION
SAVVI AI is a young brand, but together we captured their essence and created a look as accessible and fun as the product itself. And like any modern brand, this is just the beginning. We'll iterate on this until it becomes the most recognized brand in the market.
CREDITS
Maya, Alex, Nomiki, Sam, Rachel, Jennie, Stephan, Emma, John, Sabrina, Alexa, Richard, Josh, Jeff and Nomiki's cellphone who never left her side as she gave birth to a child while giving design direction in figma. And we know which comments those are. Thank you timestamps.
