Insights Compass
Early input. Directional clarity. Smarter iteration.
Overview
Insights Compass is a modern, fast, qualitative offering built to give leaders confidence and shape strategy and design early. The insights are directional, guiding not finalizing, so teams can listen, adapt, and iterate as ideas take shape. Unlike traditional research, this is not about testing finished work. It is about bringing real input into the process to stay on track and keep moving forward.
When it's used
- Leadership Quick Gut Check: early read on whether ideas resonate before big investments
- Early Inputs: directional feedback before concepts are locked
- Co-Creation: working sessions where your target audience actively shape solutions
How it works
- Apply to anything that benefits from early input: brand positioning, ad campaigns, websites, packaging design, and more
- Sessions run online or in person: quick 1–2 hour sessions, half-day workshops, or multi-touch programs
- Flexible participation: client provides audience or Geletka+ recruits
- Top Line Action Report delivered fast: key themes, tensions, and actionable next steps. Never see a 60-page deck you won't use later.
Benefits
- Speeds alignment across all key stakeholders
- Builds stronger, more relevant creative/strategic outputs
- Reduces late-stage revisions and rework
- Creates credibility by showing ideas are built along with real voices
- Collapses timelines by resolving uncertainty early
Formats
- Pulse Check: 3-5 quick 20 minute online sessions for directional input
- Workshop: collaborative half-day or full-day in-person session with live iteration
- Deep Dive Iteration: an ongoing series of online or in-person sessions that go deeper and are iterative between sessions
Why Geletka+?
We’re not a research firm. This is about practical, creative problem-solving. Our process helps clients get clarity and confidence early, while keeping the work human, fast, and actionable.
How to Get Started With Us
Reach out with your goals and timeline. We’ll scope your Insights Compass initiative, and get you inputs quickly so you can keep moving.