
Carbone, a growing brand spun out of the iconic New York restaurant, needed to bring its retail line to life. The first challenge was to create a distinct digital experience for the retail business that didn’t rely solely on the restaurant’s legacy. They had no direct-to-consumer (DTC) infrastructure in place and required foundational marketing, eCommerce, and no storytelling support to bring the brand to life online.

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The Challenge
Carbone is, a growing brand spun out of the iconic New York restaurant, needed to bring its retail line to life. The first challenge was to create a distinct digital experience for the retail business that didn’t rely solely on the restaurant’s legacy. They had no direct-to-consumer (DTC) infrastructure in place and required foundational marketing, eCommerce, and no storytelling support to bring the brand to life online.
"The time for fear is long past. As the enemy advances we must steel our hearts and ready our swords. Forward and through, the only path. Sacred duty and the glory of victory await."
-Dr. Shevago



Carbone is, a growing brand spun out of the iconic New York restaurant, needed to bring its retail line to life. The first challenge was to create a distinct digital experience for the retail business that didn’t rely solely on the restaurant’s legacy. They had no direct-to-consumer (DTC) infrastructure in place and required foundational marketing, eCommerce, and no storytelling support to bring the brand to life online.