It's not everyday you get the call from one of the most progressive leaders in transportation, but when you do, you take it. And then you make it happen. Road Ready, one of the leaders in trailer telematics needed a to clean up their online image fast. The message was wrong, the site was broken and there was little time to lose before a major industry event.
We re-imagined Road Ready fast, with new messaging, clean design and audience specific messaging that elevated the brand immediately- brining a fresh look, a relevant value proposition and a site designed for performance.
WHAT WE DID
Collaboration is king. We took an inventory of the current site and benchmarked some of the best in the space. Then we got to work in figma with our industry experts and laid out over 20 screens, new copy, images, and a new mobile designs system. And with that, we were able to meet one of the toughest deadlines yet.
There's always enough time when you have the right people on the project: Experts who get the business, partners who know how to tell the story, and executives willing to take the time out of their day to make the decisions. And while this project was a quick turn, there were no 2AM dinners or late weekends required, just a lot of good people committed to getting something done well.
Mark Johnson, Rod O'Conner, John Geletka, Sabrina Siegel and the entire Road Ready team.
“We appreciate everything your team delivered to help us accelerate the industry’s fastest-growing telematics brand!”
“When your business involves transportation technologies and your entire industry is facing the trifecta of disruption — electric vehicles, autonomous driving and connected products and the related insights they bring— who has time to sleep?”
Mark Johnson, EVP Marketing