CHALLENGE
Here's the deal. You go to Carbone to be a part of the scene. You buy Carbone sauce to make the scene at home. And people are gonna love it. It's the best sauce on the market, if you ask us. You can't get any better taste than the world's best tomatoes, grown in volcanic ash and hand-picked from the motherland. So besides great taste and Aunt Pearls's earrings, what else are people going to remember when the brand is ready to make a splash?
SOLUTION
We crafted the world's first pasta tap. That's right. We took your traditional beer tap, gutted all the inner workings, built some custom valves, added heating and cooling in a self contained box of pastabilities we like to call the Pasta Tap. Serving our very one Carbone pasta sauce. On tap.
WHAT WE DID
Experiential Marketing
Product Design
Product Strategy
APPROACH
This was new. And old. The Carbone Pasta Tap Combines tradition with innovation. So, how do we get the greatest tomato sauce in the world into a working tap? Well most of that's our little secret. But what's not a secret was our standard approach to innovation. We talked with the experts, bought the parts, built 20 prototypes to ensure we nailed the quality you expect from Carbone and previewed it at an exclusive event.
CONCLUSION
The Pasta Tap made its debut at an exclusive, invite-only event at the Summer Fancy Food Show where a line out the door experienced the finest marinara on tap. And guess what? We made THE scene. Hundreds of people tried the tap, enjoyed the sauce, talked about the experience, shared on social and now we're on to the next show. And maybe a retail location or ten near you. We made its pastable.
CREDITS
Geletka+: John Geletka, Jake Schott. Carbone: Christina Downey, Caitlin Skae and Allie Dellicarri brought this to life from concept to creation.
