milkadamia, building on a record year of growth and innovation, needed to find a new way to get product to consumers faster( right now it's about 6 months) while continuing to grow its mission driven brand in retail. They also wanted more data as a lot of information is owned by the retailers. And while there were a variety of digital innovations we were experimenting with such as online trial, we didn't have a way to sell direct or a means to keep selling direct.
We collaborated with milkadamia to design and build a D2C online experience allowing customers (who want to) buy and subscribe directly from milkadamaia. And we did it in under 8 weeks including the backoffice work(packing, pricing, shipping and more). These customers, who we like to call milkafrolics, now have access to a whole new world of perks. And they'll be more empowered to support our mission to make moo moot.
WHAT WE DID
When it comes to ordering online, simplicity is everything. We partnered with the milkadamia team to get pricing and shipping down to a science and then created a Shopify site that would allow milkafrolics to enjoy milkadamia. On their terms.
The launch of this new ecommerce platform has changed the way that milkadamia does business. By setting up an eCommerce portal on milkadamia’s site, we have upgraded the way that milkadamia reaches their customers. This represents a new level of, direct from the source, closeness communication betwixt and between customers and milkadamia. We are ecstatic to have been a part of this process and are excited for where this will take milkadamia as a company.
John Geletka, Alexa Heitzman, Emma Westbrook and Sabrina Siegel collaborated with milkadamia to create an eCommerce platform on milkadamia’s site.