CHALLENGE
Olam Specialty Coffee connects roasters to the finest green coffees in the world. In fact, their farms supply some of the most beloved brands we (and you) drink everyday. More than just a supplier, the team at Olam works tirelessly, often behind the scenes, to move the industry they love forward. From sustainable farming and community investment to roaster education and financing- This team has literally lifted the industry build hundreds of businesses. Their story had to be told.
SOLUTION
Covoya Specialty Coffee. A new name and a fresh identity that accurately reflected the type of business and the commitment of the team.
WHAT WE DID
Brand Identity
Brand Launch
Brand Positioning
Creative Concepting
Naming
Web Design
Web Development
APPROACH
We started by immersing ourselves in the business. Our team spoke with roasters, traders, industry leaders, and coffee rockstars to get a true understanding of the business. Then we got to work, collaboratively crafting a brand platform that reflected everything we learned. The brand platform served as the foundation for the strategy, name, message and identity. Finally, after thousands of names, a global trademark search and a lot of testing, Covoya was born. From there we crafted a new identity, the hopeful eye, looking forward together.
CONCLUSION
Your story. Our Specialty. Together. That's the journey, the strategy that brand and our tagline.
CREDITS
There are a lot more people who helped moved this brand forward that we'll likely miss, but special thanks to core team: Lianne Van Houten, Rob Stephen, Howard Barwick, Ross Nicholson, Sam Ayoub, Mike Fergusson, Bryan Sorensen, Amanie Safadi, Austin Bond, Jack Connor, Sabrina Siegel, Richard O'Donnell, and Doug Leinen.
