CHALLENGE
CDK is constantly evolving its software to meet the needs of the modern dealership. Recently it developed Unify, a personalized, streamlined and more secure solution that makes it easy for everyone in the dealership to use CDK software and deliver a great customer experience. They needed a way to tell the story and get dealers excited.
SOLUTION
In addition to an integrated campaign that included print, direct mail, a NADA game and digital marketing, Geletka+ created this short film that brings the Unify story together.
WHAT WE DID
Creative Concepting
Post-production
Production
APPROACH
We built on the messaging we developed for the campaign and created a script, storyboard and a complete production plan from casting to post. Then we managed it through evolving the concept into what you see today.
CONCLUSION
The CDK Unify campaign led to 100's of sign-ups. And they're still coming in. More than that, 90% of surveyed Unify users said it’s easy-to-use and easy-to-learn with modern navigation...but we knew that already.
CREDITS
Jeff Walker, Jack Connor, Joe Wangler, Mark Capapas, Adam Morman, Lauren Morman, John Hamblin, Dave Doff, Frank Quinn, Bruce Johnson, and Neil Tobin. Special shout out to Ethan Silverman and George aka Twin Shadow for the original music.
