CHALLENGE
Boyce HR has been in business for years, leading some of Chicago's largest strategic planning, staffing, payroll, comp, and compliance initiatives. But the team, led by Juliet Boyce has been so busy, they haven’t had time to focus on their own branding and marketing.
SOLUTION
G+ Created a new brand and website around this core insight: Boyce HR is a human-first firm that provides proven HR resources to growing businesses. We crafted their design to be as fresh and empowering as the work Boyce does for its clients. Because when you get people right, everything else works.
WHAT WE DID
Brand Identity
Brand Launch
Brand Positioning
Messaging Strategy
User Experience Design
Web Design
Web Development
APPROACH
We sat down with the Boyce team and dug into the work they were doing for clients. But more than the work, the how, the what, and the why people hire this team. Then we got to work, iterating with Juliette and the team to craft over 30 different marks and variations, exploring applications, and bringing the brand to life.
CONCLUSION
The foundation of any successful brand has been established. BoyceHR now has a fresh new mark that’s sure to excited and inspire the Boyce team as much as they inspire their clients.
CREDITS
Sabrina Siegel, Alexa Heitzman and Juliette Boyce worked to create a fresh new look together.
“It was truly a pleasure to work with Geletka+, everyone was patient and fun to work with - and most importantly, they provided exactly what I wanted.”
“”
Juliette Boyce
