CHALLENGE
In a pre-covid world, trade shows were an essential part of how milkadamia connected with their partners and showed what they were all about. With no Trade Shows in 2020, milkadamia was faced with the challenge of connecting(and inspiring) partners online.
SOLUTION
Being that we love all things digital, we were so excited to face this challenge. We designed and built a new partner site from the ground up, then filmed and produced a video for our new site that reflects who milkadamia is as a brand. With their passionate CEO being the focal point of our film, milkadamia’s brand shone through perfectly.
WHAT WE DID
Film
Post-production
User Experience Design
Web Design
Web Development
APPROACH
At the core of any content we put out for milkadamia is the passion that exudes from the milkadamia team. Through collaboration with our client, we were able to translate that passion into a concise film. The video inspires and the new partner site effectively demonstrates what milkadamia has known since it was founded in 2016: moo is moot.
CONCLUSION
Who needs trade shows? The engaging and expanded partner site delivers the brand personality in several clever ways. In fact, as partners explore the site they no doubt go deeper into the company ideas and ideals beyond a quick drive-by in an exhibition hall. But the personal touch was never out of reach. The video was designed to keep the passion and purpose of the brand front and center, through the inimitable personality of its CEO. Of course, we’re looking forward to creating new brand experiences for the new ways that trade shows will evolve, and continue to connect with partners in ways that remain uniquely milkadamia.
CREDITS
Thanks to Jim Richards for giving up a day to craft this film, Christina Downey for pushing us to stay true to the brand, Jeff Walker who led the creative, Paul Christopher Green who directed and led post-production and sound, Alex Gaudieri who made our agency production great, Laurie Wolf, Alexa Heitzman, Sabrina Siegel, and John Geletka.
