CHALLENGE
VCapital has a storied history in venture capital. Len, Jim, Ryan, Rich and team have been behind some of the most well known companies in the world. They've done it their way too, through the power of an expert network, a proprietary diligence process, and a business intuition like no one else around. If you've done business with VCapital, you know all of this and more, but if you're an investor looking to diversify differently and haven't had a cheeseburger with the team, you're missing out.
SOLUTION
We partnered with the VCapital team to reposition their brand, build a new website and create a thought leadership platform to tell the VCapital story to the world, especially potential investors and their wealth advisors. Diversify Differently. It's more than just a tagline. It's the brand essence of VCapital, representing one of the most unique investment opportunities in the space.
WHAT WE DID
Brand Identity
Brand Positioning
Messaging Strategy
User Experience Design
Web Design
Web Development
APPROACH
Through a mix of third-party research, work sessions and stakeholder interviews we collaboratively created a brand platform and tiered digital launch strategy to bring the new brand to market. We then designed and built the first phase of the plan: VCapitalpov.com. This site serves as the core content hub allowing potential investors to learn about VCapital through the minds of their leadership team, network partners and the CEOs of companies in their portfolio.
CONCLUSION
There's really no conclusion here This is the start of something big for VCapital. A few days after launch, the phone hasn't stopped ringing. We'll continue to evolve this into a full website that allows investors to learn about the real VCapital, track their investments and keep the cheeseburgers flowing.
CREDITS
Barbara Allison, Jeff Walker, Richard O'Donnell and the Geletka+ team worked together to build this brand and bring this site to market. The entire VCapital team were also good sports about our crazy collaborative marketing design process.
“John and Jeff read our minds. They delivered a unique solution that was more “us" than we even recognized. ”
“What a gift to work with smart, creative people who are really truly nice, kind, and patient. ”
Barbara Allison
